Product metrics - AARRR framework applied to five imaginary products

Five examples, illustrating how the AARRR framework can be applied to assess product metrics:

 #productmanagement

 1. SaaS (Software as a Service) - Project Management Tool

Acquisition:

   - New User Sign-ups: 1,200 new accounts created this month.

   - Traffic Sources: 45% organic search, 30% PPC, 25% referrals.

 

Activation:

   - Onboarding Completion Rate: 70% of new users completed the onboarding process.

   - First Project Created: 900 users created their first project within a week of sign-up.

   - Time to First Code: 2 days on average.

 

Engagement:

   - Daily Active Users (DAU): 2,000 users log in daily.

   - Task Creation Rate: 150 tasks created per user per week.

 

Retention:

   - Churn Rate: 5% of users stopped using the tool this month.

   - Monthly Active Users (MAU): 15,000 users log in monthly.

 

Monetization:

   - Monthly Recurring Revenue (MRR): $50,000 from subscriptions.

   - Upgrade Rate: 20% of users upgraded from free to paid plans.

 

 2. E-commerce - Online Retail Store

Acquisition:

   - New Customer Registrations: 5,000 new customers created accounts this month.

   - Traffic Sources: 40% social media, 35% email campaigns, 25% organic search.

 

Activation:

   - First Purchase Rate: 25% of new users made a purchase within the first week.

   - Add to Cart Rate: 60% of visitors added items to their cart.

 

Engagement:

   - Average Session Duration: 10 minutes per visit.

   - Product Page Views: 8 product pages viewed per session.

 

Retention:

   - Repeat Purchase Rate: 40% of customers made a second purchase within three months.

   - Email Open Rate: 25% of promotional emails were opened.

 

Monetization:

   - Average Order Value (AOV): $75 per order.

   - Customer Lifetime Value (CLTV): $300 per customer.

 

 3. Mobile Gaming App

Acquisition:

   - App Installs: 10,000 new installs this month.

   - Referral Rate: 15% of users invited others to the app.

 

Activation:

   - Tutorial Completion Rate: 80% of new users completed the tutorial.

   - First Game Played: 70% of users played their first game within the first day.

 

Engagement:

   - Daily Active Users (DAU): 5,000 players log in daily.

   - Average Session Length: 25 minutes per gaming session.

 

Retention:

   - Day 7 Retention: 30% of users still active seven days after install.

   - Monthly Active Users (MAU): 20,000 players log in monthly.

 

Monetization:

   - In-App Purchase Revenue: $15,000 this month.

   - Average Revenue Per User (ARPU): $1.50 per user.

 

 4. Healthcare - Telemedicine Platform

Acquisition:

   - New Patient Sign-ups: 1,500 new patients registered this month.

   - Traffic Sources: 50% online ads, 30% referrals, 20% organic search.

 

Activation:

   - First Consultation Rate: 40% of new users booked their first consultation within a week.

   - Profile Completion Rate: 75% of users completed their profile information.

 

Engagement:

   - Daily Active Users (DAU): 800 users log in daily.

   - Consultation Booking Rate: 2 consultations booked per user per month.

 

Retention:

   - Repeat Consultation Rate: 50% of users booked multiple consultations.

   - Monthly Active Users (MAU): 4,000 users log in monthly.

 

Monetization:

   - Subscription Revenue: $20,000 from subscription plans.

   - Consultation Fees: $10,000 from individual consultation fees.

 

 5. Education - Online Learning Platform

Acquisition:

   - New Student Enrollments: 3,000 new students signed up this month.

   - Traffic Sources: 40% SEO, 35% PPC, 25% partnerships.

 

Activation:

   - Course Enrollment Rate: 60% of new users enrolled in their first course.

   - Lesson Completion Rate: 50% of new users completed the first lesson of a course.

 

Engagement:

   - Daily Active Users (DAU): 1,500 students log in daily.

   - Course Completion Rate: 30% of enrolled students completed courses.

 

Retention:

   - Subscription Renewal Rate: 70% of users renewed their subscriptions.

   - Monthly Active Users (MAU): 7,500 students log in monthly.

 

Monetization:

   - Course Purchase Revenue: $25,000 from course purchases.

   - Average Revenue Per Student (ARPS): $8.33 per student.

 

These examples demonstrate how the AARRR framework can be tailored to different industries to measure and optimize user acquisition, activation, engagement, retention, and monetization with specific sample data.

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