Metrices used by product managers

Metrices with examples.

1. SaaS Product: Project Management Software

   - Monthly Recurring Revenue (MRR): $10,000 per month from subscription fees.

   - Customer Lifetime Value (CLTV/LTV): $50,000 over the average customer lifespan.

   - Average Revenue Per User (ARPU): $100 per user per month.

   - Customer Acquisition Cost (CAC): $5,000 per customer.

   - Net Promoter Score (NPS): Average NPS of +40.

   - Affirmative Action: Product management team responds to low NPS scores by enhancing UI/UX or adding new features.


2. Professional Services: Marketing Consultancy

   - MRR: $20,000 per month from retainer contracts.

   - CLTV/LTV: $100,000 over the average client relationship.

   - ARPU: $2,000 per client per month.

   - CAC: $10,000 per new client acquisition.

   - NPS: Average NPS of +45.

   - Retention Rate: Retention rate of 60% in the first three months.

   - Product Adoption Rate: 80% of clients adopt new marketing strategies within the first month.


3. Consumer Goods: Athletic Apparel E-commerce Platform

   - MRR: $50,000 per month from subscription-based services.

   - CLTV/LTV: $300 over the average customer lifespan.

   - ARPU: $50 per customer per month.

   - CAC: $20 per customer acquisition.

   - NPS: Average NPS of +50.

   - Retention Rate: Retention rate of 70% in the first three months.

   - Bounce Rate: 20% bounce rate on the website.

   - Number of Site Visits per User: Average of 5 site visits per user per month.

   - Clickstream Analysis: Used to optimize product listings and recommend similar products based on user behavior.

Related :

p2 https://www.chargebee.com/blog/saas-metric-customer-life-time-cltv/

p1 https://www.digitalfirst.ai/blog/saas-metrics

p1 https://www.wordstream.com/blog/ws/2019/01/10/cac-vs-clv


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