Metrices used by product managers
Metrices with examples.
1. SaaS Product: Project Management Software
- Monthly Recurring Revenue (MRR): $10,000 per month from subscription fees.
- Customer Lifetime Value (CLTV/LTV): $50,000 over the average customer lifespan.
- Average Revenue Per User (ARPU): $100 per user per month.
- Customer Acquisition Cost (CAC): $5,000 per customer.
- Net Promoter Score (NPS): Average NPS of +40.
- Affirmative Action: Product management team responds to low NPS scores by enhancing UI/UX or adding new features.
2. Professional Services: Marketing Consultancy
- MRR: $20,000 per month from retainer contracts.
- CLTV/LTV: $100,000 over the average client relationship.
- ARPU: $2,000 per client per month.
- CAC: $10,000 per new client acquisition.
- NPS: Average NPS of +45.
- Retention Rate: Retention rate of 60% in the first three months.
- Product Adoption Rate: 80% of clients adopt new marketing strategies within the first month.
3. Consumer Goods: Athletic Apparel E-commerce Platform
- MRR: $50,000 per month from subscription-based services.
- CLTV/LTV: $300 over the average customer lifespan.
- ARPU: $50 per customer per month.
- CAC: $20 per customer acquisition.
- NPS: Average NPS of +50.
- Retention Rate: Retention rate of 70% in the first three months.
- Bounce Rate: 20% bounce rate on the website.
- Number of Site Visits per User: Average of 5 site visits per user per month.
- Clickstream Analysis: Used to optimize product listings and recommend similar products based on user behavior.
p1 https://www.digitalfirst.ai/blog/saas-metrics
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